Capital planning in crisis mode: Why strategic action beats survival thinking

December 3 | 1:00 PM EST

Today's CRE leaders are caught in an impossible position. Policy volatility, pricing fluctuations, and labor shortages are forcing constant reassessment of what qualifies as 'necessary' spending. The instinct? Delay everything that isn't critical and urgent.

But here's the problem: this survival mode approach is trapping organizations in a reactive cycle, constantly chasing funding, shelving growth initiatives, and watching competitors pull ahead. While you're focused on keeping the lights on, strategic opportunities are slipping away.

The forces creating this pressure aren't temporary disruptions, they may have permanently altered how we approach development and capital allocation. Which means the window to respond strategically is open right now, but it won't stay that way.

Organizations that act now to transform their capital planning approach will be the ones positioned to turn market volatility into competitive advantage.