Build-A-Bear Workshop is now open, with Rocket Fizz, Giggle Town and The Picklr opening in the coming days at the open-air mixed-use destination
News release
23 October 2025
JLL announces new openings and tenants at The Collection at Forsyth
ATLANTA (October 23, 2025) — JLL today announced new retail leases and openings at The Collection at Forsyth, a premier mixed-use lifestyle center in Cumming, Georgia. Build-A-Bear Workshop is now open, with the Rocket Fizz Soda Pop and Candy Shop set to open in time for Halloween. The Picklr, a pickleball membership club, opens in November. The latest lease signing at the center is with Giggle Town, an interactive play concept for children, in a 7,118-square-foot space. JLL Senior Vice President Sherri Wilson leads retail leasing on behalf of the property owner, CTO Realty Growth Inc. (CTO).
Other notable activity at the center includes Dermani Medspa’s recent relocation to a larger, 3,142-square-foot space to accommodate the growing demand of its esthetic and wellness services. Dental Town, a pediatric dentist, is also expanding its footprint to enhance its services, reinforcing the center’s family-focused retail strategy. These new additions and expansions complement the center’s existing retailers and lifestyle offerings.
“These openings represent more than just new leases; they add experiences that encourage families to spend more time together,” said JLL’s Wilson. “From playful concepts to practical services, The Collection at Forsyth continues to evolve as a true community gathering place for shopping, dining and connection.”
Located at the intersection of Georgia 400 and Peachtree Parkway, The Collection at Forsyth spans 565,000 square feet and serves one of Georgia’s fastest-growing counties. Since JLL began repositioning and leasing efforts for the open-air center in 2023, the team has focused on diversifying the tenant mix and creating a dynamic, family-forward atmosphere, which includes hosting free events for the community. Key tenants at the center include Academy Sports, Barnes & Noble, Victoria’s Secret, AMC, Pandora and Sephora.
“The Collection at Forsyth has become a destination where everyday moments turn into shared experiences,” said John Albright, President and CEO of CTO Realty Growth Inc. “Each new tenant adds to that sense of momentum, strengthening the mix of retail, dining and entertainment that makes this center a cornerstone of the community.”
According to JLL’s Q2 2025 Retail Market Dynamics report, store openings are outpacing closures for the first time in years, with open-air centers seeing notable increases in foot traffic. As a premier retail destination with convenient access to Atlanta submarkets, The Collection at Forsyth is well-positioned to capture this momentum.
For more news, videos and research resources, please visit JLL’s newsroom.
About JLL
For over 200 years, JLL (NYSE: JLL), a leading global commercial real estate and investment management company, has helped clients buy, build, occupy, manage and invest in a variety of commercial, industrial, hotel, residential and retail properties. A Fortune 500® company with annual revenue of $23.4 billion and operations in over 80 countries around the world, our more than 112,000 employees bring the power of a global platform combined with local expertise. Driven by our purpose to shape the future of real estate for a better world, we help our clients, people and communities SEE A BRIGHTER WAYSM. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit jll.com.
About CTO Realty Growth, Inc.
CTO Realty Growth, Inc. owns and operates high-quality, open-air shopping centers located in the higher growth Southeast and Southwest markets of the United States. CTO also externally manages and owns a meaningful interest in Alpine Income Property Trust, Inc. (NYSE: PINE).
We encourage you to review our most recent investor presentation and supplemental financial information, which is available on our website at www.ctoreit.com.