The CRE Tech Revolution in Latin America: How Technology is Transforming the Way We Plan, Operate, and Optimize Corporate Spaces

The corporate real estate sector in Latin America is experiencing its most significant transformation in decades: from developing individual solutions for each need to incorporating Artificial Intelligence. For decades, the corporate real estate sector in Latin America was marked by traditional processes: leases negotiated on paper, decision-making based on perceptions rather than data, and office operations that relied on manual controls. The arrival of CRE (Corporate Real Estate Technology) is completely redefining how companies conceive, plan, and manage their workspaces, generating measurable impacts on productivity, costs, and sustainability.

The arrival of advanced digital tools enables decisions about office location, design, and sizing to be supported by robust data. Portfolio management platforms, occupancy sensors, and predictive modeling systems make it possible to understand not only how much space an organization needs, but also how it should configure it to drive productivity and reduce costs. In cities like Bogotá, Mexico City, or São Paulo, office planning is no longer limited to projecting square footage: today it's about aligning real estate strategy with business objectives.

The automation of critical systems (climate control, lighting, security, maintenance, etc.) is elevating the operational efficiency of corporate buildings. The integration of IoT (Internet of Things) technologies and facility management platforms also allows controlling multiple variables from a single digital dashboard, optimizing energy, reducing response times, and improving the end-user experience. This approach not only impacts employee wellbeing but also contributes to meeting sustainability goals, which are increasingly critical in the regional corporate context.

The major leap in the CRE Tech revolution lies in using data for continuous improvement. Workplace analytics systems integrate occupancy, productivity, and cost information, allowing corporate leaders to adjust their real estate strategy in real-time which, together with Artificial Intelligence, for example, enables office occupancy optimization and equipment failure prediction. With this, space stops being a fixed expense and becomes a flexible asset, capable of adapting to organizational changes, hybrid work models, or new employee demands.

• Occupancy patterns by zones, schedules, and days

• Correlations between spatial design and team productivity

• Detailed ROI per square meter of different types of space

• Demand predictions based on organizational trends

Corporate real estate services companies like JLL are leading this transformation in Latin America. Their ability to integrate technology, data, and implement specialized systems according to industry needs is helping organizations transition from reactive property management to a proactive, evidence-based vision. In doing so, they are driving cultural change: offices are no longer simply physical places but become strategic platforms that support innovation, talent, and sustainability, enabling organizations across all sectors to evolve from reactive management to a proactive, evidence-based vision.

Ariel Castillo, Director of Technology Solutions at JLL, mentions the following: "The CRE Tech revolution in Latin America is not a passing trend, but a structural change in how organizations conceive, use, and monetize their spaces. Companies that adopt these technologies will be better prepared for a volatile, competitive, and constantly evolving environment."

In the new paradigm, corporate space is no longer measured in square meters, but in data, flexibility, and capacity to generate value. Organizations that embrace this technological revolution will not only optimize costs and operations but will create sustainable competitive advantages in an increasingly demanding market. The corporate space of the future will be intelligent, adaptable, and strategic: a technological platform that drives innovation, productivity, and business growth throughout Latin America.