A renter-friendly market, a growing, diverse population and strong investor demand make Houston an attractive investment opportunity
Guide
02 May 2024
What’s driving the Houston market? | JLL
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With one of the nation's fastest-growing populations and economies, Houston has emerged as a compelling commercial real estate investment hub. But before you invest, you need to truly understand what's driving the Bayou City to guide your decisions.
We've gathered the need-to-know insights across apartments, office, industrial and retail that will give you a crash course in the trends shaping the Houston metro.
Here are some highlights:
- Home to one of the nation's most affordable rental markets with a 21% rent-to-income ratio, the city added nearly 100,000 new residents from 2023 to 2024
- Q2 2024 saw eight total trades across Houston with an average deal size of $19M.
- While there are fewer properties under construction, Houston's industrial market is setting records, leading the U.S. in net absorption.
- Retail’s supply/demand imbalance has allowed landlords to increase rents by a robust 4.5% as space remains scarce for expanding tenants and new retailers entering the market.