Three opportunities to implement your healthcare location strategy

Whether you’re a healthcare provider seeking to expand your outpatient network or a medical property investor seeking an investment opportunity, the options are numerous—and a poor choice can have costly consequences. The good news is today’s sophisticated data analytics tools can help integrate diverse data sources to inform an effective healthcare location strategy for hospitals, ambulatory surgery centers, medical offices, urgent care centers, micro-hospitals, freestanding emergency departments and all manner of clinical locations.

Finding the right location is fundamental for a successful healthcare operation, but it is only the first challenge. The second lies in determining whether your organization should buy or lease a facility, develop from the ground up or convert a non-medical property for medical use. The vast amount of healthcare data available today enables healthcare executives and property investors to make more sophisticated location and business decisions than ever before.

The following guide will help you assess three implementation opportunities and ensure alignment with broader business goals, including:

1. Purchase or lease an existing purpose-built medical facility
2. Construct a new building
3. Convert non-medical spaceto medical space