How consumer experiences are being redefined across sectors
Guide
07 May 2023
A new era of expectations
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A period of continuous, unprecedented change has brought unparalleled opportunities to innovate, and foodservice brands have stepped up — evolving at a rapid pace not seen prior to 2020 — while other sectors have failed to evolve.
When asked about their last trip to a retail store, only half of consumers feel it met their expectations around convenience. On the other hand, nearly 70 percent say the same about fast food. Innovations like speedy fulfillment and frictionless convenience have raised the bar, and it’s time for retailers to listen up.
As we conceive of what’s next for specialty retail, in both experience design and format strategies, we should consider ideas popularized by foodservice brands.
Conducted in partnership with Big Village, this research draws on the results of a 3-day online omnibus CARAVAN® survey with 1,007 demographically representative U.S. adults ages 18 and older.