Seniors housing investment reaches decade high of $24 billion, as investors eye growth opportunities in 2026

CHICAGO, Mar. 12, 2026 – The seniors housing sector has experienced its strongest year in a decade, with rolling four-quarter transaction volume reaching $24 billion by year-end 2025, the highest level since Q2 2015 according to JLL's 2026 Seniors Housing and Care Investor Survey and Trends Outlook.

The robust performance reflects improving market fundamentals and growing investor confidence in the sector's trajectory. Occupancy rates have rebounded to 89.9% in primary markets and 90% in secondary markets as of Q4 2025, marking 19 consecutive quarters of positive absorption since the pandemic. Outside of major West Coast cities, most markets have fully recovered to pre-pandemic occupancy levels.

“The seniors housing sector is experiencing a powerful convergence of favorable conditions," said Bryan J. Lockard, Executive Managing Director and Head of Healthcare & Alternative Real Estate at JLL Value & Risk Advisory. "Strong fundamentals, constrained supply, and unprecedented demographic tailwinds are driving renewed investor interest and transaction activity."

Cap rates compress as investor sentiment shifts

Market sentiment has shifted decisively toward cap rate compression, with average seniors housing cap rates decreasing to 6.2% in Q4 2025. Notably, 85% of survey respondents expect cap rates to decrease further over the next 12 months – a significant increase from 57% just one year ago.

Cap rate spreads to the 10-year U.S. Treasury have compressed to 210 basis points, down from the sector's long-term average of 416 basis points, continuing to highlight the yield premium that seniors housing commands.

Supply constraints and strong demand drive rent growth

New construction starts have declined 77% in primary markets and 62% in secondary markets from recent peaks, consistently falling below the past 10-year averages. This supply constraint, combined with robust demand, has driven seniors housing rents to grow 28.8% from pre-COVID levels to an average of $5,479 monthly.

"The dramatic slowdown in new construction is creating a favorable supply-demand imbalance that's driving strong performance for existing properties," Lockard noted. "This dynamic is particularly attractive to investors seeking stable, income-generating assets."

Demographic wave creates long-term demand

The sector benefits from powerful demographic tailwinds, with the U.S. 80+ population projected to grow 36.6% over the next decade, from 14 million to 19 million, compared to just 5% total population growth. More than 10,000 Americans turn 65 daily, creating unprecedented long-term demand for seniors housing facilities.

Investor appetite intensifies

Reflecting growing confidence in the sector, 86% of survey respondents indicated they are seeking to increase their seniors housing exposure in 2026, up 10% from last year and only 4% are looking to decrease exposure. Assisted living emerged as the most targeted investment opportunity, cited by 40% of respondents, followed by independent living at 29%.

Private capital accounted for 50% of transactions by volume in 2025, slightly down from 2024, with REITs and public buyers representing 32%, up from 24% in 2024. The sector continues to gain traction as a leading alternative investment class, with alternatives' share of total commercial real estate transaction volume reaching a decade-high of 16.2% in 2025.

Price per unit valuations have also strengthened, with seniors housing reaching $182,800 per unit – a 29% year-over-year increase.

The report noted that typical marketing time for seniors housing assets has remained stable at six months, with 67% of respondents citing this timeframe, reflecting investor willingness to move quickly on opportunities.

While challenges remain around economic volatility and workforce availability, cited as top concerns by 29% of respondents each, the sector's recovery trajectory and structural advantages position it favorably for continued growth. With transaction momentum accelerating, valuations strengthening and investor sentiment overwhelmingly positive, the seniors housing sector is poised for sustained outperformance as it enters a new phase of expansion driven by one of the most significant demographic shifts in modern history.

JLL Value and Risk Advisory is the essential guide to the changing face of real estate values and risk.  Our expert value and risk specialists are here to help investors and lenders identify, mitigate and monitor risk, and optimize real estate values across all sectors and geographies.   More than 2,400 experts in 35 countries analyze $3.6 trillion of real estate, delivering actionable risk and value insights, so investors and lenders stay ahead in the market. A global community of sector-based specialists, the team delivers tailored client solutions for your real estate and business asset interests, giving an accurate picture of value and risk across any opportunity.

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JLL (NYSE:JLL) is a leading global commercial real estate services and investment management company with annual revenue of $26.1 billion, operations in over 80 countries and a global workforce of more than 113,000 as of December 31, 2025. For over 200 years, clients have trusted JLL, a Fortune 500® company, to help them confidently buy, build, occupy, manage and invest across a variety of industries and property types, including office, industrial, hotel, multi-family, retail and data center properties. Driven by our purpose to shape the future of real estate for a better world, we help our clients, people and communities SEE A BRIGHTER WAY. Powered by rich global datasets and leading technology capabilities, we provide coordinated, end-to-end delivery of real estate services for a broad range of global clients who represent a wide variety of industries. Through LaSalle Investment Management, we invest for clients on a global basis in both private assets and publicly traded real estate securities. For further information, visit jll.com.