Experienced retail strategist joins the national team to advise on leasing and merchandising across key U.S. markets
News release
17 April 2026
JLL expands national retail team with SVP Sarah Norlander
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DENVER, April 17, 2026 – JLL today announced that Sarah Norlander has joined the firm as Senior Vice President on its National Retail Leasing team as part of the 10Twelve platform. Based in Denver, Norlander will advise investors, owners and developers on leasing strategy, merchandising and tenant mix across retail centers, mixed-use developments and new projects, further strengthening JLL’s national retail platform.
JLL’s 10Twelve team, led by Molly Morgan, Managing Director, Retail Leasing at JLL, is a boutique retail leasing platform focused on curating tenant mixes for high-quality retail properties. The team specializes in identifying retailers and restaurants that are distinctive to their markets and aligned with each asset’s positioning.
Norlander brings a strong track record advising both institutional and private owners on retail strategy, asset positioning and redevelopment planning. Her experience spans lifestyle centers, mixed-use developments, power centers and urban and suburban street retail, with a focus on curating tenant mixes that enhance asset quality and drive long-term value.
“Sarah’s experience and strategic approach to retail leasing make her an outstanding addition to our 10Twelve platform,” said Morgan. “Her ability to connect merchandising strategy with long-term asset performance will be invaluable to our clients as they navigate an increasingly complex retail landscape.”
“Retail today is about creating environments that resonate with consumers while delivering durable performance for owners,” said Sarah Norlander, Senior Vice President at JLL. “JLL’s platform and the 10Twelve team’s integrated approach provide an opportunity to help clients thoughtfully position their assets in a rapidly evolving market.”
Prior to joining JLL, Norlander was a Partner at Mid-America Real Estate Group in Chicago, where she advised on portfolio strategy, leasing and redevelopment initiatives for a diverse client base. Her work consistently centered on aligning leasing decisions with broader investment objectives to maximize asset value.
Norlander earned a Bachelor of Science in Business, majoring in Marketing, from Miami University in Oxford, Ohio. She is a member of the International Council of Shopping Centers and holds real estate licenses in Colorado and Illinois.
About JLL
JLL (NYSE:JLL) is a leading global commercial real estate services and investment management company with annual revenue of $26.1 billion, operations in over 80 countries and a global workforce of more than 113,000 as of December 31, 2025. For over 200 years, clients have trusted JLL, a Fortune 500® company, to help them confidently buy, build, occupy, manage and invest across a variety of industries and property types, including office, industrial, hotel, multi-family, retail and data center properties. Driven by our purpose to shape the future of real estate for a better world, we help our clients, people and communities SEE A BRIGHTER WAY. Powered by rich global datasets and leading technology capabilities, we provide coordinated, end-to-end delivery of real estate services for a broad range of global clients who represent a wide variety of industries. Through LaSalle Investment Management, we invest for clients on a global basis in both private assets and publicly traded real estate securities. For further information, visit jll.com.