JLL arranges sale of boutique hotel in New Hampshire's capital city

BOSTON, July 7, 2026 – JLL’s Hotels & Hospitality Group announced today the sale of The Centennial Hotel, a 32-room Victorian-era boutique hotel located at 96 Pleasant Street in downtown Concord, New Hampshire's capital city.

JLL represented the seller, Sparta Properties, in the transaction. Lord Hotels acquired the asset.

Built in 1898 and converted to a hotel in 1996, The Centennial Hotel sits on 1.85 acres along Pleasant Street, positioned within walking distance of the New Hampshire State House, the new Federal Courthouse and the University of New Hampshire School of Law. Between 2023 and 2024, ownership completed comprehensive capital improvements, including guest room renovations, full restaurant refurbishment and building systems upgrades. The property serves New Hampshire's most concentrated business and medical district, located in the center of a five-block corridor that includes Concord Hospital, New England's largest hospital outside of Boston, and the Dartmouth-Hitchcock Clinic.

The hotel features 32 guest rooms across multiple configurations. Amenities include a fitness center, business center, complimentary Wi-Fi, on-site parking, an electric vehicle charging station and continental breakfast service. The property also offers 1,785 square feet of meeting and event space.

The Centennial Hotel's on-site dining venue, the Granite Restaurant & Bar, provides 65 seats in the dining room and nine seats at the bar. The restaurant operates as an upscale dinner-only venue featuring modern Mediterranean cuisine with New England influences and received a Wine Spectator 2019 Award of Excellence.

The property is positioned just over one mile from Interstate 93, providing direct connectivity to Boston, approximately 90 minutes away; Manchester, 30 minutes away; and Portsmouth, 25 minutes away. Manchester-Boston Regional Airport is approximately 55 minutes from the property.

Concord serves as New Hampshire's seat of government and has developed into a vital business and administrative center. The downtown district features walkable access to cultural attractions including the Capitol Center for Arts, Museum of New Hampshire History, Concord City Auditorium and Everett Arena. The region also provides convenient access to Seacoast recreation and White Mountains destinations within an hour's drive.

The JLL Hotels & Hospitality team representing the Seller was led by Senior Managing Director Alan Suzuki. John Linell served as JLL’s New Hampshire Broker of Record for the transaction.

"We continue to see high-net-worth individuals and families gravitating toward boutique hotel acquisitions, particularly assets with strong stories and strategic locations like The Centennial Hotel," Suzuki said. "This Victorian-era property offered an ideal combination of recent capital improvements, unencumbered operations and immediate upside through hands-on management and food & beverage optimization."

JLL’s Capital Markets group is a full-service global provider of capital solutions for real estate investors and occupiers. The group’s in-depth local market and global investor knowledge delivers the best-in-class solutions for clients, including investment sales and advisory, debt advisory, M&A and corporate finance, loan sales, equity & fund placement, net lease, derivative advisory and energy & infrastructure advisory. The group has more than 3,000 Capital Markets specialists worldwide with offices in nearly 50 countries.

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JLL (NYSE:JLL) is a leading global commercial real estate services and investment management company with annual revenue of $26.1 billion, operations in over 80 countries and a global workforce of more than 113,000 as of March 31, 2026. For over 200 years, clients have trusted JLL, a Fortune 500^® company, to help them confidently buy, build, occupy, manage and invest across a variety of industries and property types, including office, industrial, hotel, multi-family, retail and data center properties. Driven by our purpose to shape the future of real estate for a better world, we help our clients, people and communities SEE A BRIGHTER WAY. Powered by rich global datasets and leading technology capabilities, we provide coordinated, end-to-end delivery of real estate services for a broad range of global clients who represent a wide variety of industries. Through LaSalle Investment Management, we invest for clients on a global basis in both private assets and publicly traded real estate securities. For further information, visit jll.com.

Lord Hotels is one of the fastest-growing mid-sized hotel companies in New England, with a diverse portfolio of boutique and franchise properties. Recent acquisitions include locations in Concord, NH; North Conway, NH; Portland, ME; and South Yarmouth, MA. The company's approach to hotel ownership and operations focuses on delivering quality hospitality experiences, ensuring stakeholder satisfaction, and maintaining a strong commitment to the communities it serves.