JLL arranges $9.6M sale of Winston-Salem retail center to Granite Canyon Partners

• JLL Capital Markets has closed the $9.6 million sale of Brewer Crossing, a premier 119,180-square-foot neighborhood shopping center in Winston-Salem, North Carolina. 

• Rosen Equities sold the retail asset to buyer Granite Canyon Partners.

• The 98% occupied property features a stable, high-performing tenant base and occupies a prominent location along a high-traffic retail corridor with direct access to Interstate 40.

CHARLOTTE, N.C., Oct. 19, 2026 – JLL Capital Markets announced today the $9.6 million sale of Brewer Crossing, a 119,180-square-foot value-add neighborhood shopping center at 2690 Peters Creek Parkway in Winston-Salem, North Carolina.

JLL represented the seller, a partnership between the Rosen and Leverton families, in the transaction. Granite Canyon Partners acquired the asset.

Originally built in 1978 on a 15.34-acre site, Brewer Crossing is 98% occupied. The property features a diverse tenant mix across the apparel, fitness, health, beauty and specialty retail sectors. Highly recognized retailers at the center include Gabriel Bros, Planet Fitness, CVS/Oak Street, Harbor Freight Tools, Shoe Show and Marc Raye Dynasty Barber Studio.

Additionally, the transaction includes a newly constructed Sheetz convenience store and fueling station situated on a 2.2-acre outparcel with approximately 13 years of remaining lease term. The center offers the buyer significant value-creation potential through future mark-to-market rental increases, as the shop spaces currently lease below market rates.

Brewer Crossing is strategically located on Peters Creek Parkway, a major regional thoroughfare that sees 36,000 vehicles per day. The center sits less than a half mile from Interstate 40, providing excellent regional connectivity and direct access to downtown Winston-Salem, which is situated just a seven-minute drive away.

The surrounding area boasts a strong economic base supported by a robust student population and dominant healthcare employers. Nearby educational institutions like Wake Forest University, Winston-Salem State University and Forsyth Technical Community College enroll more than 20,000 students combined, while major regional healthcare facilities like Atrium Health Wake Forest Baptist and Novant Health employ thousands of local residents.

The JLL Capital Markets team was led by Senior Director Tom Kolarczyk and Director Andrew Kahn, along with Analyst Ella Glover.

"Brewer Crossing represented a highly attractive opportunity to acquire a resilient neighborhood retail center with immediate value-creation potential," said Kolarczyk. "Investors were strongly drawn to the center's stable historical cash flows, exceptional tenant performance and the ability to capture significant rental upside as below-market leases roll over."

JLL’s Capital Markets group is a full-service global provider of capital solutions for real estate investors and occupiers. The group’s in-depth local market and global investor knowledge delivers the best-in-class solutions for clients, including investment sales and advisory, debt advisory, M&A and corporate finance, loan sales, equity & fund placement, net lease, derivative advisory and energy & infrastructure advisory. The group has more than 3,000 Capital Markets specialists worldwide with offices in nearly 50 countries.

For more news, videos and research resources, please visit JLL’s newsroom. 

JLL (NYSE:JLL) is a leading global commercial real estate services and investment management company with annual revenue of $26.1 billion, operations in over 80 countries and a global workforce of more than 112,000 as of June 30, 2026. For over 200 years, clients have trusted JLL, a Fortune 500^® company, to help them confidently buy, build, occupy, manage and invest across a variety of industries and property types, including office, industrial, hotel, multi-family, retail and data center properties. Driven by our purpose to shape the future of real estate for a better world, we help our clients, people and communities SEE A BRIGHTER WAY. Powered by rich global datasets and leading technology capabilities, we provide coordinated, end-to-end delivery of real estate services for a broad range of global clients who represent a wide variety of industries. Through LaSalle Investment Management, we invest for clients on a global basis in both private assets and publicly traded real estate securities. For further information, visit jll.com.

Founded in 1942 by Joseph Rosen, Rosen Equities LLC is a privately held real estate development and management consortium specializing in shopping centers, office buildings and other commercial property. Under Joseph Rosen’s son A. Abner Rosen, who led the consortium until 1994, the portfolio expanded rapidly. Thereafter, under the leadership of Jonathan P. Rosen, Joseph Rosen’s grandson, the portfolio continued to grow while remaining true to the core principals of its founders — fostering and maintaining strong industry relationships while doing business with the highest standards of integrity.

Granite Canyon Partners (GCP) is managed by two experienced commercial real estate investment professionals, Jay Klug and Paul Kang. Based in Washington, DC (HQ) with a satellite office in Durham, NC, GCP is focused on acquiring retail, industrial/flex, and mixed-use properties across the country with a focus on value-add and opportunistic transactions in the $15-$50M total valuation range. GCP is focused on building a portfolio of durable cash flow with downside protection while delivering exceptional value to our investors.