New Orleans Saints and Pelicans owner Gayle Benson acquires The Windsor Court

• GMB Properties, led by New Orleans Saints and Pelicans owner Gayle Benson, has acquired The Windsor Court, a 314-key luxury hotel in downtown New Orleans.

• JLL represented sellers, The Berger Company and Crow Family Holdings, in the transaction.

• The sale positions new ownership to invest in the next chapter of New Orleans' most storied hotel amid a strengthening convention and leisure demand outlook.

NEW YORK, Nov. 5, 2026 – JLL’s Hotels & Hospitality Group announced today the successful sale of The Windsor Court, a 314-key luxury hotel in downtown New Orleans. The 23-story hospitality property occupies a premier location in the city's central business district and is recognized as one of the most iconic hotels in the New Orleans market.

JLL represented the seller, The Berger Company and Crow Family Holdings, in the transaction. GMB Properties, led by Gayle Benson, owner of the NFL's New Orleans Saints and Pelicans, acquired the asset.

Originally opened in 1984, The Windsor Court has long served as a flagship luxury destination in New Orleans, offering a distinctive hospitality experience characterized by spacious accommodations, refined service and a collection of museum-quality artwork and furnishings. More than 86% of the hotel's guestrooms are suites, creating a differentiated offering within the luxury segment. Over 17 years of ownership, the seller improved the property through multiple renovation programs, including upgrades to guestrooms, public areas, meeting facilities, wellness amenities and the hotel’s presidential suite. The independent, brand-unencumbered hotel has been managed by Avion Hospitality since 2024.

The property features five food-and-beverage venues, including The Grill Room, The Polo Club, Le Salon, Last Sunday Coffee Bar and The Pool Bar. Additional amenities include a full-service spa, rooftop saltwater pool, fitness center, club lounge and more than 11,000 square feet of meeting and event space across eight venues. The hotel also offers flexible accommodations ranging from luxury guestrooms and suites to a penthouse presidential suite.

Situated within walking distance of the French Quarter, Warehouse District and Mississippi River waterfront, The Windsor Court benefits from proximity to many of New Orleans' most prominent demand drivers, including Caesars New Orleans, the Audubon Aquarium, the National WWII Museum, the Ernest N. Morial Convention Center, Caesars Superdome and Smoothie King Center. The location provides convenient access to major transportation corridors, Port NOLA cruise terminals and Louis Armstrong New Orleans International Airport.

As one of the nation's premier tourism and convention destinations, New Orleans benefits from diverse demand generated by leisure travel, major conventions, cultural events and professional sports, supporting year-round visitation.

The JLL Hotels & Hospitality team was led by Americas CEO Kevin Davis and Americas President Daniel Peek, along with Director Connor Medzigian, Senior Director Carolina Bernal and Associate Carly Pomerantz.

"The Windsor Court has long been woven into the fabric of New Orleans and is the crown jewel of the city’s lodging market," said Davis. "The Berger Company and Crow Family Holdings have been exceptional stewards of this hotel, and we are pleased that the hotel is selling to a local owner who genuinely understands what the Windsor Court means to New Orleans and who is looking to continue its proud legacy.”

JLL’s Capital Markets group is a full-service global provider of capital solutions for real estate investors and occupiers. The group’s in-depth local market and global investor knowledge delivers the best-in-class solutions for clients, including investment sales and advisory, debt advisory, M&A and corporate finance, loan sales, equity & fund placement, net lease, derivative advisory and energy & infrastructure advisory. The group has more than 3,000 Capital Markets specialists worldwide with offices in nearly 50 countries.

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JLL (NYSE:JLL) is a leading global commercial real estate services and investment management company with annual revenue of $26.1 billion, operations in over 80 countries and a global workforce of approximately 112,000 as of September 30, 2026. For over 200 years, clients have trusted JLL, a Fortune 500^® company, to help them confidently buy, build, occupy, manage and invest across a variety of industries and property types, including office, industrial, hotel, multi-family, retail and data center properties. Driven by our purpose to shape the future of real estate for a better world, we help our clients, people and communities SEE A BRIGHTER WAY. Powered by rich global datasets and leading technology capabilities, we provide coordinated, end-to-end delivery of real estate services for a broad range of global clients who represent a wide variety of industries. Through LaSalle Investment Management, we invest for clients on a global basis in both private assets and publicly traded real estate securities. For further information, visit jll.com. 

The Berger Company is a privately owned real estate investment and development firm with a 50-plus-year history. Headquartered in New Orleans and operating in select markets around the country, The Berger Company has established an enviable record of success evidenced by dozens of major real estate endeavors. The Berger Company’s portfolio consists primarily of hospitality, retail, and parking properties. The company also invests in the multifamily, office, and land sectors and provides debt financing for various opportunities.

Crow Holdings is a privately owned real estate investment and development firm with more than 75 years of performance, partnership, and integrity. Headquartered at Old Parkland in Dallas, Texas, and operating from 20 offices nationwide, the firm manages more than $36 billion in assets across a diversified platform that includes real estate strategies, development, and alternative investments. One of the nation’s leading developers of multifamily and industrial properties, Crow Holdings also invests in energy infrastructure, through dedicated businesses in solar and battery storage and in oil and gas. The firm draws on local market expertise and longstanding institutional relationships to pursue opportunities aligned with enduring secular trends and long-term value creation. With a legacy of looking forward, Crow Holdings is guided by a partnership mindset, strategic foresight, and disciplined execution. For more information, please visit www.crowholdings.com.