Historic Boxer hotel in Boston's West End changes hands

BOSTON, Sept. 3, 2025 –  JLL’s Hotels & Hospitality Group announced today the sale of The Boxer Boston, an 80-key restored historic hotel located in Boston's vibrant West End neighborhood, to Eurostars Hotels Company, the hotel division of Grupo Hotusa, and the leading chain in Spain by number of properties with a strong presence in Europe.

JLL represented the seller, Hersha Hotels & Resorts, in the transaction.

Originally constructed in 1904, The Boxer Boston occupies a nine-story building that blends historic charm with contemporary elegance. The property underwent a comprehensive million-dollar renovation in 2013 when it was relaunched as The Boxer. Ownership completed additional restaurant and lobby refreshes in 2019-2020.

The full-service hotel features 80 thoughtfully designed guestrooms with Boston-inspired decor combining industrial-chic elements such as riveted-steel wardrobes and gaslamp-inspired lighting with modern touches such as Calacatta-marble bathroom countertops. Guest amenities include a fitness center, complimentary bicycles and the on-site restaurant and bar, Bulfinch Social, which offers breakfast and dinner daily.

Situated at 107 Merrimac St., The Boxer Boston benefits from an unrivaled location within easy walking distance of TD Garden, the Charles River Esplanade and numerous entertainment venues and attractions. The hotel is steps away from One Congress, one of Boston's newest and most iconic office spaces, and just blocks from North Station, a major transportation hub. Massachusetts General Hospital's main campus in the West End is also nearby.

With this acquisition, The Boxer will become the fifth hotel operated by Eurostars Hotels Company in the United States, further reinforcing the group’s international growth strategy and its plans to expand its footprint in the North American market in the coming months.

According to Amancio López Seijas, President of Grupo Hotusa and Eurostars Hotels Company, “the addition of Eurostars’ The Boxer is part of the company’s expansion policy, strengthening its presence in strategic locations to promote quality urban tourism.” This milestone consolidates Eurostars Hotels Company’s position as a global hospitality leader.

The JLL Hotels & Hospitality team representing the seller was led by Managing Director Alan Suzuki, Senior Director Matthew Enright and Associate Emily Zhang.

"The Boxer’s prime location at the crossroads of Boston's West End, North End and Downtown districts, combined with its strong cash flow and being offered unencumbered by brand and management, made this an exceptionally attractive investment," said Suzuki. "Boston continues to demonstrate resilient lodging fundamentals driven by its diverse demand generators, including world-class educational institutions, medical facilities, corporate presence and convention and leisure attractions."

JLL’s Hotels & Hospitality Group has completed more transactions than any other hotels and hospitality real estate advisor over the last five years, totaling $83 billion worldwide. The group’s 370-strong global team in over 20 countries also closed more than 7,350 advisory, valuation and asset management assignments. Our hotel valuation, brokerage, asset management and consultancy services have helped more hotel investors, owners and operators achieve high returns on their assets than any other real estate advisor in the world.

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For over 200 years, JLL (NYSE: JLL), a leading global commercial real estate and investment management company, has helped clients buy, build, occupy, manage and invest in a variety of commercial, industrial, hotel, residential and retail properties. A Fortune 500 company with annual revenue of $23.4 billion and operations in over 80 countries around the world, our more than 112,000 employees bring the power of a global platform combined with local expertise. Driven by our purpose to shape the future of real estate for a better world, we help our clients, people and communities SEE A BRIGHTER WAY^SM. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit jll.com.

Hersha Hotels and Resorts owns and operates luxury and lifestyle hotels in urban gateway and regional resort markets. The Company’s 20 hotels totaling 3,199 rooms are located in New York, Washington, DC, Boston, Philadelphia, South Florida, and California.

Eurostars Hotel Company, the hotel division of Grupo Hotusa, is the leading hotel chain in Spain by number of properties and ranks sixth in Europe. Its portfolio currently includes 287 hotels across 22 countries. The company operates six commercial brands, among which Eurostars Hotels, Áurea Hotels and Exe Hotels stand out.

Grupo Hotusa, with more than 47 years of history, is a dynamic organization present in over 130 countries, employing more than 6,000 people and generating revenues of over €1.5 billion in 2024. The Group is structured around three core business units: hotel services, through Keytel, the world’s largest consortium of independent hotels with more than 3,500 member properties; distribution, through Restel, which markets over 125,000 establishments worldwide; and hotel operations, through Eurostars Hotel Company.