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Why it’s never been more important for senior leaders to look ahead with corporate real estate

Businesses have realized their corporate real estate (CRE) strategy can help solve their most pressing challenges. But the most forward-thinking leaders are delving even deeper.

They’re analyzing the macro shifts in society to understand how they will impact our future relationships with our workspaces, our buildings and even the cities we live in. This perspective allows leaders to adjust their CRE strategy to better prepare their business for what’s next.

But the future of spaces is not only linked to the deep-rooted societal issues that JLL’s leaders explore each year at The World Economic Forum Annual Meeting—there are also very practical considerations. For example, how inspiring is that building environment and the area? Is the building located in an area to tap into the necessary talent? In this piece, we put both the shifts and those practical considerations under the microscope and explore what they mean for you, your businesses and your future.

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Carve your path to future success through CRE

To become a leader in the future of spaces, businesses need to rethink how the built environment can be shaped to meet evolving needs.

For those ready to embrace change, there is a huge opportunity to use commercial real estate as a driver for talent attraction and retention, strategic reinvestment of finances and cost efficiency. 

We help businesses like yours overcome the obstacles so they can realize these benefits. Our expertise and deep market insight allow us to create cohesive CRE strategies built on tech-enabled, thoughtfully designed spaces that bring out the best in your people now—and in the future.

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The Illuminations series shines a light on the innovative ways that buildings and the spaces around us can help solve our biggest business challenges.