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Parents step up back-to-school budgets by 17.3%
While admitting that inflation will impact their Back-to-School shopping strategies, parents still plan to bump up their back-to-school budgets this year
Economics
Location strategy
Retail
Education
Authors
KV
Keisha Virtue
Introduction
Parents plan to spend 17.3% more on back-to-school shopping this year
Inflation concerns prompt parents to focus on necessities and cost savings
Parents rush to shop early
Brick-and-mortar stores get even more love this year
Mass merchandisers fulfill parents’ priorities of saving money and one-stop shopping
Back-to-School shopping insights
There are key differences in back-to-school shopping behavior by demographic
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