Back-to-School Shopping Report 2025

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Parents plan to spend 17.3% more on back-to-school shopping this year

Inflation concerns prompt parents to focus on necessities and cost savings

Parents rush to shop early

Brick-and-mortar stores get even more love this year

Mass merchandisers fulfill parents’ priorities of saving money and one-stop shopping

Back-to-School shopping insights

There are key differences in back-to-school shopping behavior by demographic

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Happy family buying laptop in store.

Mother and daughter together while shopping in a mall while on sale

Back to school. Multiracial pupils of primary school are ready to study.

Mother chooses a pink school backpack for her daughter. Female hands hold a bag in a supermarket.

Science, eduction and smile with child in laboratory for experiment, learning and research.

Preparing for school.Buying fresh school supplies,packinga backpack full of notebooks.Portrait of a girl with pigtails going to school, her mother puts colorful textbooks in her backpack from behind.

My little girl is my world. Father and daughter shopping in the city.

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