Summary and analysis of Zurich's current retail real estate market conditions.
Insight
06 February 2026
Zurich High Street Retail Market Dynamics, Q4 2025
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Over the past five years, prime rents on Bahnhofstrasse have risen by 26% and reached CHF 10,750 sq.m. per year by the end of 2025. This puts rents on Zurich's Bahnhofstrasse in third place in Europe after Paris and London.
In recent years, various brands have upgraded their stores or moved into new locations. Strong demand keeps the vacancy rate on Bahnhofstrasse below 1%.
Zurich tops the European purchasing power rankings. High purchasing power supports the retail sector.