Italy Retail Market Dynamics, Q2 2026

Retail continued to demonstrate strong momentum in the Italian real estate market, with €2.45bn invested in H1 2026, accounting for over 30% of total investment volumes.

International investors dominated the market, accounting for almost 90% of total investment volumes, while deals exceeding €25 million represented 54% of total volumes, confirming strong appetite for large-scale retail assets.

The leasing market remained stable but highly selective, with Milan consolidating its position as Italy’s most dynamic retail destination and Rome continuing to benefit from resilient tourism-driven demand across prime retail locations.