Summary and analysis of Italy's current hotel real estate market conditions.
Insight
Italy Hotels Market Dynamics, Q2 2025
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In 2024, retail emerged as a top investment sector in Italy alongside offices. With EUR 2.6 billion invested, 3.5 times more than in 2023, it accounted for 25% of the total annual investment volume, marking it as a leading performer in the Italian real estate market.
Investors continue to favour out-of-town locations, showing particular interest in the shopping centre sector.
In 2024, prime retail locations in major cities experienced robust leasing momentum. This concentrated demand for prime shopping districts significantly reduced vacancy rates and drove rents up, reshaping the urban retail landscape.