Summary and analysis of Italy's current hotel real estate market conditions.
Hotels & Hospitality represented 22% of total Italian real estate investments in H1 2025, with volumes reaching €1.2 billion, up 47% year-on-year. When including conversion projects worth €300 million, the total rises to nearly €1.5 billion, making it the leading sector by investment share.
The sector attracted significant interest from international investors, accounting for almost 50% of total investments.
Prime tourist destinations like Venice and Lake Como dominated transaction activity in Q2, with Rome maintaining its appeal particularly for conversion opportunities.