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2) Tenant Engagement Apps

Strong work connections are vital for making the return-to-work commute worthy.

Adding tenant lounges, coffee shops, fitness centers, and conference rooms isn’t enough to draw in tenants. Building owners need an activation strategy to make sure they’re fully leveraging such amenities.

Building apps are a valuable way to connect with tenants, provide offers, and showcase amenities.

For example, workplace experience platform Hq0 streamlines building experiences offered to tenants through its easy-to-use app. Tenants get what they need at their fingertips, but owners get a bonus, too. There’s also an analytics suite, hybrid work tools and a flex space management system that can provide valuable data and feedback to help drive even greater tenant engagement and stickiness.

That said, finding the right solution (and what tenants will and will not use in an engagement app) remains a challenge. For example, does adding a feature to order food or a car service make sense when users already use Uber Eats and Lyft?

The right partner can work with you to design a custom app that highlights building offerings and keeps tenants informed and connected with the building and surrounding community. In addition, keeping the app current will drive adoption. The result? Additional data that allows for greater personalization and program improvements.