The strategic marketing efforts yielded impressive results, setting CapRock apart in a challenging market landscape. The property saw a significant boost in tour activity, averaging eight tours per month - a substantial increase that contrasted sharply with the broader market's negative trends. This heightened interest translated into tangible leasing success, with executed leases totaling 85,000 RSF and additional Letters of Intent (LOIs) for 56,000 RSF. These achievements were particularly noteworthy given the market context, demonstrating CapRock's ability to attract tenants despite the overall market experiencing record negative absorption. The campaign's success in showcasing CapRock's unmatched amenities through compelling storytelling and engaging visual content proved instrumental in reversing the property's fortunes and establishing it as a sought-after office destination in a competitive post-COVID market.