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How Multifamily Owners and Operators Are Adapting to 2025 Market Shifts

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Multifamily owners and operators are entering the second half of 2025 facing tighter margins, shifting renter expectations and new pressures on property performance. In this webinar, experts from JLL and Kastle explored how forward-thinking firms are using data and technology to navigate this changing landscape. We discuss how operational analytics, market intelligence, and real-time property data are driving smarter decisions around resident experience, leasing, pricing and risk management.

Speakers
Ariana Rasansky

Vice President, Regional Operations, Multifamily Property Management, JLL


Haniel Lynn

CEO, Kastle Systems


Franco Faraudo

Editor & Co-Founder, Propmodo


Jay Lybik

Senior Director of Market Research, Continental Properties