Head of Work Dynamics Research, Americas, JLL
Tuesday, July 14 | 12:30 p.m. ET / 5:30 p.m. BST
Most organizations collect occupancy data but struggle to use it confidently. While 92% use badge swipes as their primary tracking tool, only 7% rate their data capability as excellent. During this webinar, we’ll discuss how to close that gap by connecting workplace insights into a complete picture that drives portfolio optimization and measurable savings. Learn how to distinguish a meaningful signal from misleading noise, avoid costly space decisions based on incomplete data and build the foundation for AI-ready occupancy planning.
Register to join the interactive webinar
Log on for a 60-minute session where we’ll break down how occupancy data becomes portfolio value. We’ll walk through the findings from our latest Occupancy Planning Benchmark Report: 84 organizations sharing what's working, what's not and what it means for your space planning. By the time you close Zoom, you’ll have practical frameworks for assembling your data, spotting the patterns that matter and making your next space decision with confidence.
All registrants receive:
Access to the live session with Q&A throughout
On-demand recording for you and your team
Presentation deck with frameworks and examples
A downloadable version of the 2026 Global Occupancy Planning Benchmark Report
A step-by-step guide to building a complete occupancy data picture
Consultation opportunity with JLL's Occupancy Planning team
Fill out the form to register and discover how to close the gap between data collection and confident portfolio decisions.
Your expert panel
Amber Schiada
Melissa Michalik
Global Occupancy Planning & Management Operations Leader, JLL
Paul Morgan
Global COO, Real Estate Management Services & Head of Workplace Management, JLL
This session brings together three leaders who help CRE organizations like yours every day, navigating the transition from data collection to confident decision-making:
Amber Schiada, Americas Head of Research, Real Estate Management Services, leads the research for our Real Estate Management Services business lines. Amber will share how the actual-to-target utilization gap has narrowed from 25 to 18 percentage points — the closest it's ever been — and what that means for your office attendance policies and space planning.
Melissa Michalik, Global Occupancy Planning & Management Leader at JLL, guides enterprise clients through occupancy planning transformations. She and her teams have helped clients identify hundreds of millions in portfolio savings through better occupancy planning. Melissa will show how to connect badge data, sensors and booking systems into a complete picture that supports confident portfolio decisions.
Paul Morgan, Chief Operating Officer for Real Estate Management Services and Head of Workplace Management at JLL, oversees integrated facility management and portfolio operations across billions of square feet globally. Paul will share how occupancy insights shape day-to-day space management and long-term portfolio strategy.
Together, they'll answer your questions about data quality, technology selection, utilization measurement and the how to go from incomplete information to office optimization.
Why space data accuracy matters more than ever
You're collecting more occupancy data than ever before. Badge readers track entries. Booking systems show reservations. Sensors measure presence. But feeling confident your data tells the complete story? That's where most organizations hit a wall.
According to our 2026 Global Occupancy Planning Benchmark Report, improving space data accuracy has risen to the #2 corporate real estate priority, cited by 69% of organizations — displacing cost reduction priorities that dominated previous years. Why? While 90% of organizations now apply utilization data to planning decisions, only 52% rate their data capability as good or excellent.
The gap between data collection and data confidence creates real financial risk. Here's why that gap exists. Badge swipes show who entered a building and when — but not where they went, what they did or how long they stayed. Meeting rooms appear fully booked while sitting empty due to ghost bookings. Tuesday peaks at 90% occupancy while Monday and Friday average 30%, creating the illusion you need more space when the real issue is scheduling coordination. If employees coffee badge to meet attendance mandates but leave after two hours, are you paying for space you don't need? Without better data, there's no way to know.
This webinar addresses that core challenge: how to turn operational and occupancy data you already collect into insights you can rely on to make your next move. We'll show you how to assemble your data from different sources, identify patterns that reveal genuine portfolio optimization opportunities and avoid the expensive mistakes that come from acting on incomplete information.
What you'll learn about space utilization and portfolio strategy
How to build a complete data picture from multiple sources
Badge data, sensors, booking systems, WiFi analytics and IWMS platforms each capture a different dimension of space use. Learn how these sources fit together to reveal what badge swipes alone cannot show — including dwell time, space type performance and genuine utilization patterns versus phantom demand.
Signal vs. Noise: what to trust in your occupancy data
Coffee badging shows high entry counts while desks sit empty. Ghost bookings create phantom capacity constraints. Peak-day planning leads to overbuilding. Discover how to track genuine signals — consistent across multiple sources, stable over 60+ days, tied directly to business decisions — and ignore the noise that leads to million-dollar mistakes.
The cost of getting space decisions wrong
"A financial services client spent $4 million renovating a floor. Six months later: only 35% utilization. A technology company signed a 10-year lease for 150,000 square feet based on growth that never happened. The cost: $11 million per year for 45% utilization. Learn how to validate patterns before committing capital and build the data foundation that supports decisions you can defend.
From data collection to measurable savings
Organizations that use occupancy data well report double-digit millions in recurring savings. One manufacturing client avoided a $5 million lease commitment by identifying 40% underutilization across their existing portfolio. We'll walk through the systematic approach — from data quality audits to utilization measurement to workplace strategy — that turns incomplete information into portfolio moves you can make with confidence.