Premier value-add retail opportunity trades hands in Pennsylvania's Lehigh Valley

ATLANTA, May 6, 2026 –  JLL Capital Markets announced today that it has arranged the sale of Whitehall Plaza to Mishorim Gold Group, a 365,071-square-foot open-air shopping center located in Whitehall, Pennsylvania.

JLL worked on behalf of the seller.

The acquisition was led by Mark Gold, President of Mishorim Gold Group. The company specializes in acquiring and revitalizing underutilized shopping centers across the United States. The company owns and manages millions of square feet of commercial real estate and has more than 20 years of experience bringing retail properties back to life through strategic leasing, targeted capital improvements and active asset management.

Whitehall Plaza is strategically positioned at 2001 MacArthur Rd. at the intersection of Route 145/MacArthur Road and Route 22, within the premier retail node in the Lehigh Valley. This prime location offers exceptional visibility with more than 41,000 vehicles per day on MacArthur Road and close proximity to highly trafficked Rte-22 with more than 48,300 vehicles per day.

Mishorim Gold Group has already initiated the first phases of Whitehall Plaza's renovation and plans to invest millions of dollars in a comprehensive revitalization of the property. More than 100,000 square feet of space is already under contract prior to closing, and Mark Gold intends to continue expanding in the Lehigh Valley through additional shopping center acquisitions in the area.

Whitehall Mall, has long been part of the region's retail history as Lehigh Valley's first enclosed shopping mall. Just as Whitehall Mall made history in the region, Mishorim Gold Group's goal is to bring life back to this historic property and create a new chapter in its story as a modern retail, service and community destination.

JLL Capital Market’s Investment Sales and Advisory team representing the seller was led by Senior Managing Director Jim Galbally, Director Patrick Higgins and Senior Director JP Colussi.

"Whitehall Plaza represented a rare value-add opportunity to acquire a well-positioned retail center in a dynamic retail node within the Lehigh Valley," said Galbally. "The property's irreplaceable positioning, strong demographics and recent leasing success made it an attractive opportunity for investors."

"We are pleased to facilitate this transaction for both parties," added Higgins. "The diversity of capital that pursued this opportunity underlines the ongoing strength of retail fundamentals in both the Lehigh Valley and throughout the Mid-Atlantic."

“Our mission is to reimagine retail spaces, turning stagnant plazas into thriving community hubs,” commented Mark Gold. “Whitehall Plaza represents a tremendous opportunity to create a space where businesses can thrive, and families can enjoy a unique shopping experience.”

The property benefits from an institutional-quality demographic profile with an average household income exceeding $90,000 within a five-mile radius and a trade area reaching a population of 592,430.

JLL Capital Markets is a full-service global provider of capital solutions for real estate investors and occupiers. The group’s in-depth local market and global investor knowledge delivers the best-in-class solutions for clients, including investment sales and advisory, debt advisory, M&A and corporate finance, loan sales, equity & fund placement, net lease, derivative advisory and energy & infrastructure advisory. JLL Capital Markets has more than 3,000 specialists worldwide with offices in nearly 50 countries.

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JLL (NYSE:JLL) is a leading global commercial real estate services and investment management company with annual revenue of $26.1 billion, operations in over 80 countries and a global workforce of more than 113,000 as of March 31, 2025. For over 200 years, clients have trusted JLL, a Fortune 500® company, to help them confidently buy, build, occupy, manage and invest across a variety of industries and property types, including office, industrial, hotel, multi-family, retail and data center properties. Driven by our purpose to shape the future of real estate for a better world, we help our clients, people and communities SEE A BRIGHTER WAY. Powered by rich global datasets and leading technology capabilities, we provide coordinated, end-to-end delivery of real estate services for a broad range of global clients who represent a wide variety of industries. Through LaSalle Investment Management, we invest for clients on a global basis in both private assets and publicly traded real estate securities. For further information, visit jll.com.

Mishorim Gold is a self-managed Real Estate Investment Company. Based in Miami, the company owns and manages open-air shopping centers in suburban areas and high household income communities, offering a unique blend of convenience, accessibility, unique retail and entertainment opportunities and sustainability. Mishorim Gold is led by visionary developer Mark Gold and has earned a stellar reputation for transforming underperforming shopping plazas into vibrant destinations.

Mark Gold chose Whitehall Plaza for its growth potential and high visibility. His plans include a significant investment in a modern facade, improved landscaping, improvements to the parking lot, and the addition of ambient music, creating a welcoming atmosphere for shoppers and visitors. Bright lighting will ensure safety and security, while sustainable features will align with the company’s commitment to eco-friendly practices.