The Great Room Bangkok elevates co-working into hospitality
The Great Room by Industrious partnered with JLL to design and deliver a 3,413 m² co-working space across two floors in Bangkok’s LEED and WELL Gold-certified Park Silom tower. The goal was to create a workplace that functions as a premium hospitality destination, eliminating the need for members to host clients off-site. JLL provided end-to-end design and construction management, delivering a space that embodies the brand ethos: “It’s all work, it’s all play.”
Flexibility built into every layer
JLL designed more than 50 business suites, from single offices to 50+ person team rooms, supported by shared meeting spaces, pantries, and lounges. Over 25% of the usable area is dedicated to community: a 200 m² Drawing Room atrium with a bar, a 160 m² WorkHall library, boardrooms, dining rooms, a multi-event space, and a Member’s Lounge. This layered flexibility ensures seamless transitions between focused work, collaboration, and client entertainment, all within one environment.
Health by design
Learning from member feedback on their previous location, JLL prioritised ergonomics alongside aesthetics. Low-VOC materials, optimised acoustics, and high-performance furniture were integrated throughout. Seating arrangements balance privacy and interaction, while generous circulation paths and daylight access support well-being across a 24/7 operational model.
Navigating complexity, delivering excellence
JLL addressed four critical challenges: an advanced but inflexible design, a fixed move-in date, a 40% budget overrun risk, and unresolved ergonomic issues. The team established a three-tier redesign framework, preserving brand-critical elements, revising mid-priority zones, and rebuilding high-impact areas from scratch. A 24/7 cross-time zone task force enabled rapid decision-making, with twice-daily coordination between client, designers, and project managers.
Reuse, recycle, reimagine
Through rigorous value engineering, JLL localised over 80% of construction materials, reducing cost and carbon footprint. High-performance finishes, smart lighting, and durable textiles were selected for longevity and ease of maintenance. The result is a space that meets five-star hospitality standards while operating within commercial viability.
Workplace
awards
Design Excellence Awards 2024 (DEA 2024)
The Great Room Bangkok, designed by Jones Lang LaSalle Thailand (JLL), has been named Winner of the Office Category and Overall 2024 Project Winner at the Interior Design Confederation Singapore (IDCS) Design Excellence Awards 2024 (DEA 2024).Presented by the Interior Design Confederation Singapore, the DEA 2024 recognises outstanding interior design projects across the Asia Pacific region that exemplify creativity, functionality, and professional excellence. The awards highlight work that pushes boundaries in spatial innovation, user experience, and contextual relevance.
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