For many companies, it appears that going green is now worth the cost.

In Asia Pacific, 70 percent of companies recently polled by JLL were willing to pay higher rents for space in green-certified buildings, which can help them meet decarbonisation targets. The majority currently paying a premium are spending 7 percent to 10 percent more in rental costs.

The supply shortage is propelling investors to prioritise green-certified assets, with one-in-two investors indicating their willingness to invest in sustainable buildings to ensure adequate supply, according to the JLL research.