From Malmo's Turning Torso to London's Shard, names add a certain something to a building. So what makes a successful name?
Insight
What's in a buildings name?
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Insight
From Malmo's Turning Torso to London's Shard, names add a certain something to a building. So what makes a successful name?
Your browser doesn't support speech synthesis.
Listen to article •
Read time: 1 sec