Despite the current economic headwinds, developing and implementing clear decarbonization and resilience strategies now is the smart decision for longer-term performance:

• Mounting costs from climate risks, including heatwaves, flooding, storms and droughts, are increasingly impacting urban areas – with big implications for building owners.

• Rising demand for sustainable buildings and spaces that support corporates’ low carbon goals and meet employees’ rising expectations will change lease markets at scale.

• More restrictive finance and tougher regulation are coming down the line. Companies face more stringent building performance standards and corporate disclosure mandates.

Creating a more sustainable and resilient future requires today’s buildings to undergo marked transformation in their infrastructure and operations.

Yet in today’s tough economic environment, securing the internal buy-in and investment needed to make existing buildings more sustainable can be a difficult task.

Investment in real estate is down and fundraising is more challenging. The office sector, in particular, is experiencing dynamic shifts in demand with the impact of hybrid work on lease renewals.

Despite the shorter-term hurdles, developing and implementing clear decarbonization and resilience strategies now is the smart decision for longer-term performance. In many respects, the commercial case for sustainable buildings has never been stronger due to three key factors:

Pressure to lease spaces that both support corporates’ low carbon goals and meet employees’ rising expectations will intensify in the next few years.

Historically, many companies have opted for green certified office spaces – often paying a premium to lease them. These premiums, which vary between cities, still exist. 

Green premiums across global markets

+7.1%

North America

Average rental premium for green-certified, class A office stock across 8 major markets in the U.S. and Canada

+11.6%

London

Average rental premium for green-certified, office stock

+9.9%

Asia

Average rental premium for green-certified, class A office stock across 9 major markets in Asia

^{Source: JLL Research, 2023; JLL’s Sustainability and Value – London Offices Investment report
Note: All three studies calculated green premiums using a hedonic pricing model, meaning that the impact on rental values from environmental certification was isolated from other effects, such as building age and location}

As momentum for more transparency and accountability around sustainability grows, tenants will increasingly seek environmental performance indicators, such as energy intensity and electrification, on top of green credentials.

JLL is already seeing evidence of this in advanced European markets, like London and Paris, where low-carbon prime office spaces are reaching historic rental highs this year, even with an overall slowdown in the sector.

Yet while corporate demand for sustainable buildings will increase, supply is struggling to keep pace.

Across 20 major global office markets, only 34% of future demand for low carbon workspace will be met in the next several years, JLL research shows. In other words, for every 3 square meters of demand, only 1 square meter is in the current pipeline.