The hotel and tourism industry has experienced significant growth in recent years on the back of record visitor arrivals, driving strong hotel demand and improving investor interest
Insight
Fiji Hotel Market Dynamics 2025
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As the Fiji market continues to normalise, future growth over the coming years will be driven by leveraging strong partnerships, capitalising on the market's unique offerings, growing inbound air capacity and delivering new hotel product.
We anticipate the following trends will continue to be a major focus of Fiji’s hotel & tourism growth moving forward:
- Record number of international visitor arrivals, as market looks to sustain growth with new flight routes
- Tourism earnings continue to grow, targeting a sustained growth trajectory
- Hotel performance continues to normalise, as demand grows for an increasingly diversified market
- Most markets continue to record strong trading performance, with ongoing priority for high yielding tourism
- Hotel & tourism offerings require increased diversification to stay at the forefront of shifting traveller segments
- Supply pipeline is relatively modest, however new rooms supply critical to support current demand levels
- Market remains extremely tightly held, however investment opportunities are emerging.