Museum Parc sells for $19.25 million in San Francisco's SoMa district

SAN FRANCISCO, May 26, 2026 –  JLL Capital Markets announced today that it has secured the $19.25 million sale of Museum Parc, a 36,000-square-foot mixed-use property in San Francisco, California – a high performing retail condo located in the SoMa neighborhood.

JLL represented the seller, Bridgeton. The buyer was DPI Retail.

Museum Parc, located at 300 3rd St. at the intersection of 3rd and Folsom streets in San Francisco's South of Market neighborhood, sits directly below 234 luxury condominium units. The street-level retail is fully leased and anchored by Crunch Fitness. The remainder of the property features a mix of restaurants and office including El Dorado Latin Fusion, Aquabyte, and TowerWAV.

Museum Parc benefits from its prime location adjacent to Moscone Center, which hosted 34 conventions in 2025 and generated 657,000 hotel room nights. The asset offers exceptional visibility with access to more than 46,000 vehicles per day at the 3rd and Folsom intersection and sits one block from the I-80 4th Street on/off ramps and caters to both office employees as well as the surrounding residential buildings.

San Francisco has experienced significant momentum under new mayoral leadership, with crime at its lowest point in 23 years, hotel room bookings associated with Moscone events up 60 percent and Muni ridership reaching 75 percent of pre-pandemic levels. The city's office market has shown strong recovery with 9.3 million square feet of leasing activity in 2025, double the transaction volume from 2023.

The property's tenant mix provides stable cash flow, with 61 percent of retail space occupied by operators with more than 22 years of tenure.

“Strong execution at Museum Parc reflects Bridgeton's value creation, as keeping the asset fully leased through one of the most challenging rental markets in the city's history," said Akash Sharma, President of Bridgeton. "We've been investing and operating in San Francisco for over a decade and are more confident in the city's future than we've been in years. We're committed to growing our portfolio and continuing to be a constructive partner to small businesses like those at Museum Parc, which are essential to our community.”

JLL Capital Market’s Investment and Sales Advisory team representing the seller was led by Managing Director Eric Kathrein, Director Andrew Spangenberg and Associate Allie Repaskey.

"Museum Parc represents a rare opportunity to acquire a stabilized mixed-use asset in San Francisco's Soma neighborhood," said Kathrein. "The property's location adjacent to Moscone Center and below high-end residential units, combined with a story of buying on the recovery story of San Francisco, made it highly attractive to investors capitalizing on the city's renewed momentum."

The South of Market neighborhood continues to benefit from San Francisco's position as a global technology hub, with the Bay Area capturing 63 percent of global AI venture capital funding in 2024 and San Francisco's AI footprint reaching 6.9 million square feet in 2025.

“DPI is proud to invest in one of San Francisco’s most dynamic neighborhoods at a time when the city is regaining strong positive momentum,” said Jonathan Khoury, Vice President of DPI Retail. “Museum Parc represents the type of high quality, community oriented real estate we look for: a well located asset with strong tenants, stable cash flow and long-term upside as San Francisco continues its resurgence.”

JLL Capital Markets is a full-service global provider of capital solutions for real estate investors and occupiers. The group’s in-depth local market and global investor knowledge delivers the best-in-class solutions for clients, including investment sales and advisory, debt advisory, M&A and corporate finance, loan sales, equity & fund placement, net lease, derivative advisory and energy & infrastructure advisory. JLL Capital Markets has more than 3,000 specialists worldwide with offices in nearly 50 countries.

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Jones Lang LaSalle Americas, Inc. ("JLL") is a real estate broker licensed with the California Department of Real Estate, license #01223413.

JLL (NYSE:JLL) is a leading global commercial real estate services and investment management company with annual revenue of $26.1 billion, operations in over 80 countries and a global workforce of more than 113,000 as of March 31, 2026. For over 200 years, clients have trusted JLL, a Fortune 500® company, to help them confidently buy, build, occupy, manage and invest across a variety of industries and property types, including office, industrial, hotel, multi-family, retail and data center properties. Driven by our purpose to shape the future of real estate for a better world, we help our clients, people and communities SEE A BRIGHTER WAY. Powered by rich global datasets and leading technology capabilities, we provide coordinated, end-to-end delivery of real estate services for a broad range of global clients who represent a wide variety of industries. Through LaSalle Investment Management, we invest for clients on a global basis in both private assets and publicly traded real estate securities. For further information, visit jll.com.

Bridgeton is a vertically integrated real estate investment, development and hospitality platform that has deployed more than $2 billion in capital across equity and debt strategies and repositioned over 3 million square feet of real estate. The firm executes every project in-house—spanning acquisition, development, design, construction, operations and asset management—across hospitality-led, mixed-use, office and residential assets. Headquartered in New York, Bridgeton operates in major U.S. cities and high-growth markets, including New York, San Francisco, Boston, Miami and Los Angeles. For more information, visit https://bridgeton.com.

DPI Retail is a multi-faceted real estate investment company specializing in asset management, development, redevelopment, finance and leasing of shopping centers. The firm focuses on managing, developing and renovating retail properties to institutional quality standards that benefit the company, its tenants and the communities it serves.