The rise of women’s sport just might be a golden opportunity for commercial real estate investors
Are more stadiums on the way for women's sports teams?
The surge in popularity of women's sports in the US has captivated the public.
The upcoming 2024 Olympic Games in Paris will feature an equal number of male and female athletes for the first time ever. The WNBA's latest season witnessed its highest TV viewership in over two decades, while college sports, highlighted by Iowa basketball star Caitlin Clark’s pursuit of scoring history, are experiencing a surge in viewership as well.
Is there a chance it could result in the development of women’s team sports facilities separate from men's sports?
Kansas City recently celebrated the grand opening of the first-ever stadium dedicated solely to a women's sports franchise, marking a historic milestone. Furthermore, the launch of the Professional Women's Hockey League and the Pro Volleyball Federation underscore the undeniable growth and influence of women's sports.
“Women’s sports have finally captured the attention of not only fans, but also investors,” says Jim Renne, JLL’s National Director for Sports and Entertainment, Project and Development Services. “Although there is still work to be done in terms of the financial and economic model, sports property investors, including professional teams, are showing immense interest. This can be observed in the increasing franchise values across various professional women’s sports, such as soccer and basketball.”