European Retail City Profiles

Discover Europe's top retail markets of London, Paris, Berlin, Munich, Madrid, Barcelona and Milan with JLL’s European Retail City Profiles.

The European Retail City Profiles offer a deep dive into each city's unique retail landscape, economic indicators, prominent retail locations, significant transactions, and key market indicators.

With this powerful tool at your fingertips, you can gain invaluable market insights and make informed decisions when shaping your expansion plans. Each profile combines meticulously researched data and expert analysis, providing a comprehensive understanding of the city's retail dynamics.

Find out more about retail opportunities in Barcelona, Berlin, London, Madrid, Milan, Munich and Paris.

Barcelona

Barcelona is a cosmopolitan city with a well-established dynamic retail market. It is the fifth most populous metropolitan area in the European Union and a major cultural, economic, and financial centre in southwestern Europe.

Berlin

Berlin is the cultural and political centre of Germany and the country's most populous city. It benefits from a strong and innovative service sector and is a popular tourist destination, which continues to positively contribute to the retail sector.

London

London is one of the most attractive locations for international retailers globally. London has one of the highest counts of international retailers present in the city with standalone stores, compared to other major cities globally.

Madrid

Madrid is the capital of Spain and the largest retail market in southern Europe. The dynamic city draws on a large consumer base which is among the most affluent in the country and attracts high volumes of business travelers as well as tourists.               

Milan

Milan is one of the most famous fashion centre in the world and is recognized for its luxury brands and high-quality craftsmanship. Its strong fundamentals and varied consumer base make it the first stop for retailers looking to expand in Italy.

Munich

Munich is the capital city of the German state of Bavaria and is a significant financial and publishing hub. It is the top retail location in Germany as retailers have access to one of Europe's most affluent customer bases and a robust tourism market.

Paris

Paris is one of the world's leading tourist destinations and one of the strongest retail locations globally. Renowned for its style and iconic haute couture, the city attracts the biggest retail brands that inevitably look to the city to open flagship stores.