Dublin is emerging as a leading retail destination for international brands in Europe, evolving into a cosmopolitan shopping city with a diverse consumer base. Its retail market has demonstrated consistent growth in recent years, fuelled by a strong economy, increasing tourism, and major events. International retailers in Dublin often outperform their counterparts in the UK market, making it an attractive location for expansion.

Market size and growth outlook

• Dublin is Ireland’s leading retail market. Retail spending is expected to near €18 billion in 2025.
• With a population of approximately 2.1 million within the Greater Dublin area, retailers have direct access to over 40% of Ireland’s total population.
• Households in Dublin are among the most affluent households in Europe. The average disposable income per household in Dublin and its surrounding region is €95,000.
• Retail sales in Dublin are forecast to grow at an average annual rate of 3.5% in nominal terms over the period from 2025 to 2029, which represents some of Europe’s highest anticipated growth rates.
• In 2024, Dublin welcomed 6.7 million overseas visitors, generating nearly €9.4 billion in revenue, primarily from European and US tourists.
• The highest retail rents in Ireland are achieved in Dublin’s city centre. Grafton Street commands the highest retail rents, reaching €2,360 per square meter annually in Q3 2025.

The Dublin Retail City Profile unveils key insights to help you make informed decisions about your next retail location. Complete the form to access a detailed market outlook and digital maps featuring key retail destinations, international retailer presence, and notable store openings.