Düsseldorf is one of the leading retail centres in Germany. While its population stands at 658,200 inhabitants, it serves as a key hub for the much larger Rhineland region, home to over 8.7 million residents. Annually, the city also draws over 3.3 million tourists. This expansive reach, combined with Düsseldorf's status as one of Germany's wealthiest cities, positions it ideally for luxury brand expansion and premium retail. Excellent transport links and a unique retail offering further amplify its market appeal.

Market size and growth outlook

• Düsseldorf's retail market demonstrates notable strength, with retail sales expected to reach €8.3 billion in 2025. The city is Germany's second-largest retail market by sales per capita at €13,340, trailing only Munich in this key performance metric.

• The city’s retail offering serves a consumer base of 658,200 city residents and 2.9 million people in the metropolitan area. The broader Rhineland region houses 8 million inhabitants, highlighting the extensive reach available to retailers in this strategic location.

• In 2024, Düsseldorf achieved a new tourism record, attracting over 3.3 million visitors. This significant increase was driven by strong contributions from both domestic and international tourism.

• With an average disposable income of €70,100 per household, Düsseldorf's residents are counted among Germany's most affluent, ranking behind only Munich and Stuttgart.

• Düsseldorf's retail sector is poised for steady expansion, with nominal retail sales projected to increase at an average annual rate of 3.8% between 2025 and 2029. This growth trajectory aligns with the anticipated national average for Germany.

• Königsallee in Düsseldorf's city centre continues to be the premier address for retailers seeking high-quality space, with prime rents standing at €3,360 per square metre per year at the end of Q3 2025.

   

The Düsseldorf Retail City Profile unveils key insights to help you make informed decisions about your next retail location. Complete the form to access a detailed market outlook and digital maps featuring key retail destinations, international retailer presence, and notable store openings.