Rheem supplies a greater degree of comfort

But it wasn’t just taglines, branding and imagery that needed updating. Rheem needed to think about their customers and how to interact with them digitally. That’s why Rheem and JLL began revamping all of the company’s digital platforms to become more user-friendly, in effect—guiding the audience through the buying process.

Rheem.com went beyond a simple refresh, creating a clear navigation tool for the company’s diverse audience. It tackled its usability challenges to become a driver for all users to connect with more content, on more pages, for extended periods.

Rheem and JLL’s decade-long partnership contributes to the company’s overall growth of robust and recognizable brand identities, including Ruud and more than 40 other brands. Modernizing Rheem’s online presence and curating fresh marketing materials go a long way in leaving a lasting and positive impression on the company’s consumers and position the global powerhouse for an even more impressive next century.