A strategic entry to a growth market
Establishing operations in emerging economies requires precision, local expertise and strategic planning. When PepsiCo established itself in Indonesia for the first time, they didn’t require just any entry strategy, but one that would create a solid foundation for sustainable, long-term growth in the world’s fourth most populous country.
Building from the ground up
PepsiCo's plans required a comprehensive approach for real estate. They needed to secure a 60,000 sqm industrial site for snack manufacturing, with specific sustainability requirements including wastewater recycling capabilities. The company also needed to design and build an office that would authentically reflect their vibrant brand culture and establish workplace management systems—all within tight timelines.
"Finding the right industrial site was critical for our market entry strategy. We needed a partner who understood the local industrial landscape and could help us navigate our industrial sustainability requirements while meeting our tight timeline,” said Ayok Nugroho, Director, Supply Chain & Operations, PepsiCo Indonesia.
“JLL's expertise was invaluable in helping us establish our manufacturing footprint in Indonesia.”
- Ayok Nugroho, Director, Supply Chain & Operations, PepsiCo Indonesia.
Expanding horizons
PepsiCo and JLL have since expanded their relationship in Indonesia. JLL's workplace management team conducts quarterly employee satisfaction surveys, achieving a remarkable satisfaction rating for the workplace experience. PepsiCo had engaged JLL for an additional 20,000 sqm of adjacent industrial land to support growth plans and extended the facility management services to include their manufacturing facility—a testament to the value they found in JLL's integrated approach.
By establishing this strategic presence in Indonesia with the right facilities in the right locations, PepsiCo has created a solid foundation for growth in this key market. The successful collaboration between PepsiCo and JLL demonstrates how an integrated real estate partner can transform ambitious objectives into strategic advantages, supporting both manufacturing capabilities and workplace culture that together drive sustainable growth.