Establishing operations in emerging economies requires precision, local expertise and strategic planning. When PepsiCo established itself in Indonesia for the first time, they didn’t require just any entry strategy, but one that would create a solid foundation for sustainable, long-term growth in the world’s fourth most populous country.

PepsiCo's plans required a comprehensive approach for real estate. They needed to secure a 60,000 sqm industrial site for snack manufacturing, with specific sustainability requirements including wastewater recycling capabilities. The company also needed to design and build an office that would authentically reflect their vibrant brand culture and establish workplace management systems—all within tight timelines.

"Finding the right industrial site was critical for our market entry strategy. We needed a partner who understood the local industrial landscape and could help us navigate our industrial sustainability requirements while meeting our tight timeline,” said Ayok Nugroho, Director, Supply Chain & Operations, PepsiCo Indonesia.

“JLL's expertise was invaluable in helping us establish our manufacturing footprint in Indonesia.”

- Ayok Nugroho, Director, Supply Chain & Operations, PepsiCo Indonesia.

Rather than overseeing multiple service providers, PepsiCo partnered with JLL to deliver an integrated solution. JLL's Industrial & Logistic team’s deep market knowledge helped identify and assess potential manufacturing sites, narrowing options to those that met PepsiCo's sustainability requirements.

As the relationship expanded, JLL's design and partner team embraced PepsiCo's vision for a fresh and vibrant design that sparks game-changing ideas that sets the tone for innovation and collaboration. Taking an agile project management approach, JLL oversaw the office fit-out process from concept to completion, coordinating all stakeholders while navigating site challenges to deliver the project two weeks ahead of schedule—a remarkable achievement given the four-month timeframe.

With the physical spaces secured and built, JLL's workplace management team ensured a seamless transition into both facilities. Successfully delivering PepsiCo's strategic New Year's deadline for the office move, the team provided comprehensive support that allowed PepsiCo to focus on their core business operations while JLL handled the logistics of establishing their new head office workspace.

"JLL provided strong support during our initial outsourced facility management experience in Indonesia. Their professional team provided comprehensive support from day one, significantly reducing our workload while ensuring our new office reflects our vibrant PepsiCo culture we envisioned."

- Doungmon Jirasateboon, Facilities Manager, PepsiCo Asia.

PepsiCo and JLL have since expanded their relationship in Indonesia. JLL's workplace management team conducts quarterly employee satisfaction surveys, achieving a remarkable satisfaction rating for the workplace experience. PepsiCo had engaged JLL for an additional 20,000 sqm of adjacent industrial land to support growth plans and extended the facility management services to include their manufacturing facility—a testament to the value they found in JLL's integrated approach.

By establishing this strategic presence in Indonesia with the right facilities in the right locations, PepsiCo has created a solid foundation for growth in this key market. The successful collaboration between PepsiCo and JLL demonstrates how an integrated real estate partner can transform ambitious objectives into strategic advantages, supporting both manufacturing capabilities and workplace culture that together drive sustainable growth.