JLL lights up Mumbai’s iconic Bandra-Worli Sea Link, underscoring strategic India commitment

• JLL is projecting its identity on Mumbai's Bandra-Worli Sea Link marking its first major brand initiative in India.
• The activation follows launches in New York and London as part of JLL's Accelerate 2030 strategy.
• India has become a critical hub where many multinationals locate their second-largest real estate portfolios, making property decisions central to business performance

MUMBAI, 9 OCTOBER 2026 - JLL, a leading global commercial real estate and investment management firm, unveiled a landmark brand activation that projects the company’s identity across Mumbai’s Bandra-Worli Sea Link. The activation signals JLL’s deepening commitment to India’s dynamic commercial real estate market.

Following high-profile campaigns in New York and London, this initiative represents JLL’s first major brand initiative in India. It reaffirms the firm’s global growth strategy to drive market differentiation and deliver long-term competitive value. The timing is deliberate: India has rapidly emerged as a core operating base for global companies, with many multinational firms now locating their second-largest real estate portfolios and workforces in the country.

Radha Dhir, Chief Executive Officer, India, JLL said, “As India drives the next decade of global business expansion, real estate decisions have become pivotal to corporate growth. At JLL, we empower clients through this transition by pairing the industry’s best talent with our unified global platform, AI capabilities, and rich data. The Bandra-Worli Sea Link connects Mumbai and keeps it moving, and that is what we do for our clients. With over 18,000 exceptional professionals in India behind them, we help clients see a brighter way and make real estate their competitive advantage.”

To visually capture this narrative of progress and infrastructure scale, JLL selected Mumbai’s most recognisable landmark to bring its brand message to life.

Siddharth Taparia, Global Chief Marketing Officer, JLL said, “The Bandra-Worli Sea Link represents connection, progress, and infrastructure at scale; exactly what we deliver for our clients every day. This activation brings that journey to life by focusing on our core strengths: delivering clarity through intelligence, certainty through execution, and confidence through trust. These principles anchor our global Accelerate 2030 strategy, and bringing this activation to Mumbai shows how we turn that global vision into local momentum.”

This launch is a milestone in JLL's global brand journey, bridging previous major activations in New York and London with India's economic momentum. As multinational corporations establish Global Capability Centres (GCCs) and domestic enterprises scale, India has become a primary stage where the future of work is being written.

What is the total investment in this campaign, and what are JLL’s concrete expansion plans for India beyond brand visibility?

While we do not disclose the total financial figures for our broader marketing initiatives, our investment in the Bandra-Worli Sea Link projection and OOH media in Mumbai highlights the scale of our commitment to the Indian market. Beyond brand visibility, JLL is continuously expanding our capabilities in India, particularly in technology-driven insights and sustainable workplace advisory, to support both multinational occupiers and domestic investors who are scaling rapidly across the country.

What permissions did you obtain from MSRDC and other authorities to project on the Bandra-Worli Sea Link, and was this a paid partnership?

This is a fully funded, independent commercial brand initiative by JLL. As with any major public landmark installation, we worked closely with the relevant local transit, municipal, and government authorities to secure all necessary safety, environmental, and administrative clearances. This ensured the 10-day projection could be executed seamlessly without any disruption to daily traffic.

Can you quantify JLL’s India business performance, current revenue, year-on-year growth, and targets for the next 3-5 years?

As a global publicly traded company, JLL does not break out country-specific revenue targets or forward-looking financial projections outside of our official quarterly earnings reports. That said, India represents one of our most vital growth markets globally. The sheer volume of transactions we are handling—driven by a record-breaking office decade in cities like Mumbai—reflects the incredibly strong fundamentals of our India business and our expectations for continued momentum.

Why Mumbai and the Bandra-Worli Sea Link specifically, and will this campaign extend to other Indian cities like Bengaluru or Delhi?

Mumbai is the financial centre of India, and the Bandra-Worli Sea Link is an iconic symbol of modern Indian infrastructure and connectivity, making it the perfect stage to launch our vision. Specific details regarding activations in other cities cannot be disclosed at this stage.

JLL is India's leading professional services firm specializing in real estate. Over the past two decades, the Firm has established a strong presence across ten major cities (Mumbai, Delhi NCR, Bengaluru, Pune, Chennai, Hyderabad, Kolkata, Ahmedabad, Kochi, and Coimbatore) and more than 130 tier-II and III markets, with over 18,000 professionals. JLL India serves investors, developers, multinational companies and local corporates, through a range of services including leasing, capital markets, project development, facility management, property management, transaction management, and research advisory. These services cover diverse asset classes: office, industrial, warehouse and logistics, data centers, residential, retail, hospitality, healthcare, senior living, and education. For further information, please visit https://www.jll.com/en-in/.