The rise of women’s sport just might be a golden opportunity for commercial real estate investors
Are more stadiums on the way for women's sports teams?
Commercial value
Women's elite sports revenue is projected to reach a $1.28 billion by 2024, a 300% increase from 2021, potentially surpassing $1 billion for the first time, according to Deloitte. The growth is fueling the development and redevelopment of venues and training facilities, such as the CPKC stadium in Kansas City, a $218 million project dedicated solely to a women's professional team.
However, amidst this excitement, the impact of this growth on the surrounding real estate sector remains uncertain, particularly on the retail, residential, and hospitality sectors. Can women's sports drive a trickle-down effect and ignite the transformation of the neighborhood fabric?
“To leverage the real estate value of women's sports, collaboration and investment in the neighborhood fabric are essential for owners, investors, and developers,” Renne says.