On a recent fall afternoon, Sami Shihata returned from his lunch break. The Parkway General Manager noticed an obvious change at the property.

“There were more than 40 people at the concourse level,” he said. “That’s a huge change from when we first began repositioning.”

Today, foot traffic has risen to nearly 60-70% on Tuesdays, Wednesdays and Thursdays. It’s a testament to the work JLL and Avenu have done to turn the property around. But their work doesn’t end there.

Tyler Kethcart knows there’s no place like home. As the Director of Experience Management at JLL, he’s well aware that home offices are the biggest threat to the long-term success of Parkway’s redevelopment.

He’s come to that battle prepared.

“We’re trying to give the tenants a sense of FOMO (fear of missing out) by providing a sense of community and connection through a wide array of amenities.”

Those amenities include art installations as well as a regular farmer’s market, in addition to improved first impressions stemming from revamped landscaping and maintenance.