Vietnam has emerged as one of Southeast Asia's fastest growing tourism destinations, with tourism expected to represent 6.4% of the country’s GDP in 2024, and the government setting targets of 8.3 to 8.5% in 2025 GDP, despite global uncertainties and divergent economic forecasts. Recognizing the sector’s importance, Vietnam has intensified its promotional efforts, implementing initiatives to position the country as a leading travel destination in Southeast Asia. This governmental commitment has been complemented by significant improvements in international accessibility, with improved flight connectivity linking Vietnam to key markets worldwide, and a significant ramp-up in infrastructure development. Major airlines have expanded their route networks to include multiple Vietnamese destinations, such as Emirates, making the country more accessible to international visitors. Sun Phu Quoc Airlines, a new airline, have also recently launched with ambitions to connect domestic and international destinations to its hub of Phu Quoc.

These favourable conditions have created pent-up tourism momentum, creating a solid competition to its neighbour, Thailand, with however the need to continue its source market diversification given the strong reliance on Chinese and Korean tourists. This surge in tourism activity has captured the attention of hospitality investors, who are increasingly viewing Vietnam as an attractive market for hotel development and acquisition opportunities.

Given the growing investor interest and the dynamic evolution of Vietnam's hospitality landscape, JLL and DN Legal have launched the Vietnam Hotel Investment Guide. This publication aims to provide industry professionals with essential insights into market fundamentals, investment opportunities, and strategic considerations for those looking to capitalize on Vietnam's promising tourism growth.