Myth #3: AI is too risky for my business

As you step into your office, almost every part—from the smart lighting and secure entry systems to the predictive maintenance of elevators—could one day be orchestrated by an invisible force: artificial intelligence (AI). This technology is emerging as a significant driver of transformation in commercial real estate (CRE). Yet despite its benefits, there's still a lot of fear about whether it's truly safe and secure.

Given the news about deepfakes, hallucinations and AI failures, skepticism about AI is understandable. But when developed and used ethically and responsibly and when hosted with best-in-class security standards, AI can be comparably safe and secure as many other technologies.

Think of AI as a new tenant moving into a building. Just as you'd provide the tenant with solid security measures—like keycard access, 24/7 surveillance, and emergency protocols—you need to give AI a secure environment to operate effectively. 

At JLL, our proprietary AI systems are housed in secure hosted environments to better protect our and our customers’ data. The data, whether it’s about building performance, tenant satisfaction or investment trends, utilizes industry leading encryption and security measures. Combined with JLL’s data governance standards, we’ve been able to extend our technology offerings to include generative AI for the benefit of our clients. And, whether you’re using AI data to analyze and predict trends for your next investment or to reduce energy usage at your industrial facility, we believe you can follow our lead in embracing a digitally enhanced future. 

What about the safety of AI itself?  

AI is a tool that's as safe as how it's adopted and used. Many AI solutions and applications are guided by human input, feedback and verification. Human oversight isn’t just a formality, it's a crucial aspect of AI's operation, especially within industries where a wrong move can have big financial repercussions. 

AI can also assist with safety and security outside of a data context. Take for example the case of AI reshaping operations for large industrial facilities. With continuous monitoring, AI can offer real-time insights into equipment conditions and help predict when maintenance is needed. AI can also enhance on-site security by assisting with detecting and addressing issues. Working in conjunction with human oversight and verification AI can help make these sites more efficient and safer for all workers. 

As AI continues to shape the future of CRE, JLL is committed to developing and promoting it with a strong focus on safety, security and ethical and responsible development and use. However, AI will only be a complement to your most valuable asset: your people. The combination of real estate professionals, technologists and AI technology will help deliver the best level of service to your business.

Learn more about how you can safely and securely embrace AI for your property or office.