Geneva Hotel Market Dynamics, Q2 2025

The Geneva hotel industry has not yet been able to fully recover from the slump caused by the pandemic. In the first half of 2025, slightly higher room occupancy rates were achieved, but at lower average room rates.

Various operators ventured into the market last year, and others are pursuing expansion plans.

Above-average growth in city tourism continued in 2025. BAK Economics expects this trend to continue in the coming years.