AI-driven Malaysia Property Intelligence Centre Launched

KUALA LUMPUR, July 23, 2025 — JLL Malaysia announced the launch of its Malaysia Property Intelligence Centre (MPIC), an interactive analytics platform designed to transform how industry stakeholders' access, visualise, and leverage real estate market data. The announcement was made during JLL's Malaysia Market Update press conference today.

The Malaysia Property Intelligence Centre (MPIC) represents a significant advancement in property market intelligence, offering unprecedented data visualisation capabilities and actionable insights through an intuitive dashboard interface. This innovative solution empowers clients to interpret complex real estate data efficiently, enabling truly data-driven decision-making across their property portfolios.

"In today's fast-paced real estate environment, having access to accurate, real-time market intelligence is no longer optional—it's essential," said Yulia Nikulicheva, Head of Research & Consultancy of JLL Malaysia. "MPIC transforms raw property data into strategic insights, giving our clients a decisive competitive advantage in an increasingly complex marketplace."

The MPIC dashboard introduces several pivotal technological capabilities to the Malaysian property sector:

• Collaborative Analytics Platform: The system seamlessly integrates diverse data sources into a cohesive, user-friendly analytics dashboard, providing comprehensive market insights through a single, streamlined platform.
• Dynamic Geospatial Visualization: Advanced mapping capabilities allow users to visualize property data geographically with precision, utilizing custom filtering and selection tools to create tailored market perspectives based on specific investment criteria.
• Multi-dimensional Market Analysis: The platform delivers layered insights across all market scales—from broad submarkets to granular micro-market patterns—with detailed performance metrics at all levels.
• Real-time Intelligence Access: Up-to-the-minute data availability streamlines analysis processes, enabling organizations to make informed decisions based on current market conditions rather than outdated information.

As generative technology continues to reshape commercial real estate, JLL is positioning itself at the forefront of this transformation through MPIC's advanced capabilities. The platform delivers tangible competitive advantages through sophisticated business intelligence tools and streamlined analytical capabilities previously unavailable in the Malaysian market.

"The Malaysia Property Intelligence Centre exemplifies JLL's commitment to innovation and excellence in real estate services," added Christophe Vicic, Chief Growth Officer of JLL Malaysia. "By combining our unmatched market expertise with cutting-edge technology, we're creating new possibilities for our clients to optimize their real estate strategies and maximize portfolio performance."

JLL has announced a phased rollout strategy, beginning with the commercial office sector before expanding to other key property segments in subsequent phases.

The Malaysia Property Intelligence Centre is available immediately to JLL clients on subscription basis, with demonstrations available by appointment.