In the world of commercial real estate, the industrial and logistics sector has long been more male-dominated than others.

As it has moved into being one of the hottest real estate sectors, with investment soaring over the last year, there is a growing focus on addressing diversity.

“We know there needs to be more women in industrial, it just needs to happen,” says Danielle Tadi, an industrial services director at JLL in Melbourne. “Across the industry there is recognition that a better service offering for clients will come with a more diverse workforce that bring a range of skills and experience to historically male-dominated roles.”

The issue in industrial real estate mirrors a similar push for diversity across the broader industry. Women made up approximately 37% of professionals in 2020 in commercial real estate across Canada, the U.S. and the U.K., according to research from the CREW Network.

However, it shows that while over the years sectors like retail and office have benefited from greater gender diversity, women remain underrepresented in the industrial sector. 

Slowly but surely, women in the sector say there has been progress.

Bella Cass started working in industrial real estate six years ago. In that time, she says that she’s seen a greater realization that diversity is important.

“I was drawn to industrial because I knew I’d have the opportunity to directly and positively impact supply chains which connect us all globally, which is both exciting and rewarding,” says Cass, an industrial associate at JLL in Sydney. “It was hard to break into industrial because it is very male-dominated, but it’s a thrilling sector to be part of. I have definitely seen positive changes over the past six years since joining the industry including more initiatives to support women which is changing the status quo.”

That changing of the status quo isn’t necessarily translating into leadership positions for women. The challenge of how to retain top talent agency-side remains critical for long-term success.

“With not many women in senior roles, it does make it harder for women in the early stages of their career,” Tadi says. “But things are changing in the sector. In 2017, I was in an executive role and now I am a director with a team of three contributing significantly to the overall team budget.”

Women in senior positions can act as mentors and serve as examples of what can be achieved, two things that can be very important to younger women starting out in their careers.

As an industry, agencies are uniting to support initiatives like Women In Industrial (WIN) to encourage women to join the industrial and logistics sector, and support them so they stay and can prosper.

“Success doesn’t come quickly for anyone in this sector,” Tadi says. “It can take two to three years to get traction, which can be challenging, especially when there aren’t women in senior leadership positions who can be mentors or aspirational examples of success.”