Lifestyle hotels in Asia Pacific | JLL Hotels & Hospitality

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2008 sparked Asia Pacific’s lifestyle hotel boom

1. Four times more lifestyle hotel rooms in 2024 than in 2014, with lifestyle supply anticipated to grow by 34% by 2027

2. Southeast Asia counts three times more lifestyle hotel rooms than Australia New-Zealand and South Asia, yet ‘Down Under’ displaying the strongest growth

3. Lifestyle hotels concentrated in upscale and above segments, yet upper midscale and below show promising growth

4. Ten new lifestyle brands anticipated to enter Asia Pacific by 2027

5. Lifestyle hotels in APAC command a 10-11% price premium, however with nuances

6. Lifestyle hotels registering 30% higher F&B (including MICE) revenue per occupied room on average compared to traditional hotels

Key trends shaping the lifestyle sector in Asia Pacific

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Xander Nijnens

Senior Managing Director, Head of Hotels Advisory & Asset Management, Asia Pacific

KaiSiang Cho

Senior Vice President, Advisory and Asset Management, Hotels & Hospitality Group

Marina Bracciani

Vice President, Research

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