According to JLL research, multifamily and industrial properties currently offer some of the best opportunities in the market. Multifamily property values have fallen to levels not seen since 2013 and sales of industrial and warehouse properties are down from their pandemic highs.

While there are market trends every investor should consider, JLL’s personal approach tailors advice to each investor’s needs and preferences. Marc Schillinger, senior managing director, private capital group leader, JLL Capital Markets, says one trend he’s seen lately is the next generation of ultra-high-net-worth families taking a more active role in investing. Some of these new stewards are interested in keeping their existing portfolio, while others prefer to make a change, such as shifting to properties that don’t require significant operational effort.

This is a great time for these investors to explore new types of investments and diversify their family’s holdings. Some options to consider include: grocery-anchored retail centers, medical offices and industrial properties. In fact, high-quality retail centers, especially those anchored by grocery stores in good locations, have been among the top-performing sectors and are another popular choice among private investors. According to MSCI Real Assets, private investors made more than 60% of retail purchases in 2023.

“Some investors see this as a good time to buy well-located office buildings from institutional investors who are looking to reduce their exposure to that sector,” said Schillinger. “Even though we’ve had a lot of stress in that space, private investors are realizing that their longer-term horizon can give them a significant advantage.”