How hotels are turning to AI

Touch screen check-ins can also simplify the upselling process of offering a guest breakfast, or upgrading to a deluxe room, and QR scanning for food orders leads to guests typically ordering more than if they are served by a person. Both are “simple quick wins that are very revenue driven,” said Heidi George, director of operational excellence at TFE Hotels, at the event.

“What music people want, it's pretty hard to clarify the dollar return on that,” George said. “But when you can see the straight revenue from an upsell, that's the simplest. QR code ordering as well. Every vendor out there will tell you when people don't have to verbally give you your order and you're just choosing online, you order more than you would if you were saying it to somebody.”