Frankfurt am Main (Frankfurt) stands as one of Germany's most dynamic and affluent retail markets, cementing its position as a premier destination for international retailers. The city is a key target for expansion for many global brands seeking to establish a larger store network across the continent. Consumers in the city and surrounding metropolitan area benefit from high purchasing power, particularly in the Main-Taunus district to the west, which ranks among Germany's wealthiest areas.

Market size and growth outlook

• Retail spending in Frankfurt is projected to exceed €6 billion in 2025, with the city centre attracting the lion's share of discretionary retail spending.

• The Frankfurt Rhine-Main metropolitan region is home to nearly 5.9 million residents, while Frankfurt attracts over a million people daily.

• Frankfurt attracts 6.4 million visitors annually who stay overnight. The majority are domestic travelers, with the USA, China, and Great Britain representing key international markets. The city is also experiencing strong growth in visitors from India.

• Frankfurt boasts some of the wealthiest households in Germany, with an average disposable income of €62,300 per household.

• Retail sales in Frankfurt are projected to expand at an average annual rate of 3.6% in nominal terms between 2025 and 2029, representing some of the strongest growth in Europe.

• Frankfurt's city centre commands the highest retail rents in the area, with the prime rent on Zeil reaching €3,360 per square meter annually in Q3 2025.

   

The Frankfurt Retail City Profile unveils key insights to help you make informed decisions about your next retail location. Complete the form to access a detailed market outlook and digital maps featuring key retail destinations, international retailer presence, and notable store openings.