Barcelona is a cosmopolitan seaside city and the fifth most populous metropolitan area in the European Union, serving as a major cultural, economic, and financial centre in southwestern Europe. With a well-established, dynamic retail market, the city benefits from a broad consumer base driven by both residents and a substantial international visitor population.

Market Size and Growth Outlook

• Barcelona is the fourth largest retail market in Europe, with annual sales in 2025 expected to reach €39.0 billion.
• Barcelona has around 6.0 million inhabitants in its metropolitan area, making it the fifth most populous area in the European Union.
• Barcelona is one of Spain’s most affluent cities. The disposable income in Barcelona is, on average, €60,000 per household in 2025, which is 13% higher than the national average.
• Retail sales are forecast to grow by 3.3% per year on average, in nominal terms, over the period from 2025 to 2029 in Barcelona.
• Barcelona has welcomed 15 million visitors to the city centre and over 26 million to the greater metropolitan area. International arrivals were led by travellers from the US, UK, and France, generating more than €10 billion in tourism spending.
• Barcelona’s main shopping streets have relatively high rents when compared to the rest of the city. Avinguda Portal de l'Àngel has the highest rent at €3,240 per square meter per year at the end of Q3 2025.
   

The Barcelona Retail City Profile unveils key insights to help you make informed decisions about your next retail location. Complete the form to access a detailed market outlook and digital maps featuring key retail destinations, international retailer presence, and notable store openings.