Proven benchmarking tool, applied in over 200 destinations, identifies four countries as “Dawning Developers” poised for sustainable growth.
The Tourism Readiness Index, developed through a partnership between JLL and the World Travel and Tourism Council (WTTC), has evaluated Botswana, Namibia, Zambia, and Zimbabwe as “Dawning Developers” – destinations with emerging tourism infrastructure, gradual growth, and significant long-term development opportunities. Despite their shared categorisation, each country exhibits distinct strengths and challenges across the index’s eight pillars.