Why this family office gives JLL a seat at the table

You've built your success on independence. You trust your instincts. You've navigated deals without needing hand-holding.

But here's what Elan Peretz discovered during nearly 20 years in commercial real estate - the smartest investors don't do it alone. They align with partners that bridge gaps they can't close themselves; gaps in market intelligence, relationship access and strategic insights that separate good outcomes from extraordinary ones.

Elan started as a real estate lawyer who felt "lost looking at very boring trees in a very interesting forest." He joined Barnett Capital's family office and built a 4-million-square-foot industrial portfolio delivering 20%+ IRRs through disciplined investing. Then came the evolution that changed everything: transforming into a specialized construction lender managing $750 million in assets. But the real differentiator wasn't the business model, it was the right partners that made scaling possible.

In this 40-minute conversation with Alex Sharrin, co-head of corporate capital markets & net lease, Elan shares what changed:

• The market intelligence gap he couldn't close alone
• The relationships that multiplied deal flow—turning five transactions into 125+ annually through trusted introductions
• Why he intentionally gives JLL "a seat at the table" and how that transparency creates better outcomes
• The moments when expert guidance caught what he would have missed, from competitive rents across the street to downside scenarios that changed his investment decisions
  
  

Today, Barnett Capital has originated $1.7 billion in loans across markets nationwide. But Elan attributes the growth to something simpler, recognizing the limits of what he could see and do alone.

If you're a private investor who values independence but wants to turn solid outcomes into extraordinary ones, this conversation shows you how the right representation makes the difference.