Overview of the current situation in Zurich's hotel sector
Insight
28 January 2026
Zurich Hotel Market Dynamics, Q4 2025
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The hotel sector in Zurich has seen remarkable growth. Room occupancy rates, prices, and revenue per available room have risen steadily in recent years and reaching new highs.
Various hotel operators have opened new locations in Zurich in 2025, with further renovations and market entries planned.
Growth in Swiss tourism continues to be driven primarily by city tourism, which is growing at an above-average rate compared to the Alpine regions. BAK Economics expects this trend to continue in the coming years.